93.5% OF BUYERS NOW SEARCH ONLINE - SO NOW MORE THAN EVER WE NEED AN EFFECTIVE ONLINE PRESENCE TO TARGET BUYERS.

DEFINITIONS

DIGITAL IMPACT:

Sum of impressions and engagements

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BRAND IMPRESSIONS:

Amount of times a property ad went across a persons device (mobile, iPad, laptop, PC… etc)

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CLICKS DIRECTLY TO UPWS OR ENGAGEMENTS:

People clicking from the ad into the properties landing page e.g http://www.65huiaestate.com

UPW = Unique property website

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WHAT DO THESE BIG NUMBERS MEAN?!

WE have an online database of buyers larger than ANYONE ELSE!!!!!

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Ray White Leaders are getting better results using Advanced Internet Marketing than any other real estate business in Australasia.‍

THIS HAS BEEN QUALIFIED BY CAMPAIGN TRACK.

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Re-marketing Audience:

The remarking audience is the most important - its the users identified to have interacted with Wellington properties online - mixture of passive and active buyers!

Ray White Leaders Wellington's re-marketing audience is now over 230,000!!!

Re-marketing List of audiences that have been pooled by property characteristics (beds, baths, suburb etc) 385 individual marketing lists.

Why our results so successful?

Every Ray White Leaders property listed uses A.I.M (Advanced Internet Marketing) which means each listing targets buyers in the market place who then get tagged for re-marketing.

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Google banners - Targeted adds

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Facebook adds - Single and canvas

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Video adds - Targeted adds Google + Facebook

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Re-marketing - Targeting active and passive buyers

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Landing page of the property

More information provided with viewing times and contact details

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